Project Timeline 2005–2010

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Project Overviews

Collected under this tag are all the materials that relate to the project as a whole and which give an overview of it.

Title & Details


A PDF timeline, spanning the years 2004 to 2010, which shows key events and periods from the project.

2004–2010 OTB Project timeline (Download PDF)

Our aim is to prepare an OTB Package for the 3rd Forum which is planned to run at SCA, 0930–1330 Thursday 27 November 2008.
The OTB Package will contain:

  • Raphael’s Matrix (HP to set up an A3 version)
  • Description of axes
  • Descriptions of each Quadrant
  • Summary of each Quadrant (page-by-page or also in A3 version?)

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Mission of Project: To develop a strategic set of conversations around the future of television.

Key Concepts and Points of Difference for OTB

  • Long-ish duration.
  • Insider Experts. Outsider Experts. Complementarity.
  • Developing narrative adeptness rather than making prophecies.
  • Distinguishing scenarios from narratives.
  • Quickness and profusion of narratives.
  • Recursive process: Scenario Formation (outsider experts) — Narration (insider experts) — Review and

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New Formulation of OTB — Morphology – Narrative — Recursion

1. Hugh’s summation of the overall aim of the project:

To develop a strategic set of conversations around the future of television.

This summation describes an approach that caters to the needs of the industry folks and of the academics. For industry, this approach gives the participants nimbleness, …(continue reading)

The following industry figures were interviewed for Outside The Box during the project’s 2005 ‘proof of concept’ phase. For confidentiality reasons, names are not attached to individual interviews – instead, they are codified with letters (A, B, C, etc).

  • Anderson, Kim – Chief Operating person at Southern Star, Southern Cross Digital
  • Bailey, Esther – AIMIA
  • Berryman, Will – VP

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Ten years from now, how might we answer this question?  What technological, legal, psychological and sociological factors would we need to understand?  Interweaving several ‘knowledge domains’, what might we learn not only about television but also about our ‘knowledge economy’ and ‘creative industries’?
The application prepares ‘scenario planning’ exercises for an ARC Linkage Grant that would bring together …(continue reading)