Project Timeline 2005–2010

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‘Consumers’ refers to the people who consume ‘television’ and the way they consume it, and how those people form demographics as consumers. But so much media use is no longer consumption, but participation. ‘Consumers’ are now outmoded by ‘participants’ and ‘community members’ and ‘subscribers’, etc. ‘Consumer’ is a deliberately contentious term now and all these snarly issue are meant to be available in the term ‘consumer’. The thing and its opposite.

Title & Details



  • Andy Donovan, Director, Inter-Arts   (AD)
  • Libby Christie, Executive Director, Arts Funding (LC)
  • Nick Herd, Director, Research and Strategic Analysis (NH)
  • Jackie Bailey, Research Analyst  (JB)
  • Annmarie Chandler, OTB Facilitator (AC)
  • Ross Gibson, OTB Facilitator (RG)

Focusing Question

Where are the Arts in the Future of Australian Television?

Draft Agenda for the workshop

  • 9.30am – Introduction

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Debate and Understanding


1.1. Demography is destiny
1.2. Shift from content to consumer as King
The other key point to make is that there are two possible but paradoxical implications for storytelling to multiple screen experience. (opposite ends of a spectrum you might say) One is that the screen is just the screen and the ability to port material …(continue reading)

Consumers, Social Context, Media and Behaviours.

Both speakers addressed the social forces that shape consumer behaviour and their interactions with media and communication technologies.
Hugh Mackay indicated that consumers might be requiring both media contents and media technologies to perform a stronger role of “social substitute” in increasingly “edgy” western lifestyles. People are using the communication media to provide a …(continue reading)

This is the MindMap generated by the Consumer Seminar held on Feburary 2, 2007 at AFTRS.

2007 Consumer Seminar Mindmap (Download PDF)

Summary of Notes

First it’s important to say that the morning produced really valuable results in terms of framing a research project and in terms of sharing some solid new information. Here’s some detail:

1. Hugh Mackay

gave the meeting a very solid base by analysing some of the implications of changes wrought by:

  • The gender revolution
  • Economic rationalism

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A.   0930 – 10.45.   Demographics/Lifestyle

A1.   Welcome
A2.   Hugh Mackay:  Australia’s changing demographics (inc Q & A)
A3.   Genevieve Bell:  Researching change  (Inc Q & A)
Break:  1045 – 1100

B. 1100 -1230.  Different kinds of Consumers, see MindMap.

All participants
B5.   What changes are we clearly seeing with TV and Film audiences:

  • a)  In individual programs and

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Participants (alphabetically by first name)

  • Andy Lloyd James
    Head of Centre for Research and Screen Studies, AFTRS
  • Ben Goldsmith
    Convenor of Screen Studies, AFTRS
  • Brian Rosen
    CEO Film Finance Corporation
  • Chris OMara
    Commercial Director, Freehand Group
  • David Court
    Head of Centre for Screen Business, AFTRS
  • Gary Hayes
    Director, Laboratory for Advanced Media Production, AFTRS
  • Genevieve Bell

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The world of analogue television may be likened to a game of two-dimensional chess. Complex though its rules may be and excepting the presence of time, movement in the game is limited to two dimensions. The world of digital audio-visual content has the same base but is like three-dimensional chess played on multiple levels, giving the players immense flexibility not …(continue reading)