Project Timeline 2005–2010

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Archives by Category

This page contains a list of all categories used in the archive. Select a category name to view a list of all content in that category.


Category Name & Details

Category Description

General

61 items in this category.
Most Recent (1 November 2009):
Earlier Website – PDF Presentation

"General" is the parent category which includes the tagged sections Consumers, Conversation, Interviews, Scenario Planning as a discipline, Stories composed by OTB participants and Theories and modes of narrative.


The Matrix

27 items in this category.
Most Recent (1 November 2009):
Earlier Website – PDF Presentation

The Matrix is a scenario planning tool created by the project to help generate hypothetical futures about the future of television and the world around it. The Matrix is composed of four quadrants – imagined worlds determined by two axes – Access (Totally open at one end and closed at the other), and Content control (Totally controlled at one end, totally uncontrolled at the other). Each quadrant reflects a dominant mood or theme, and expresses the limitations and/or opportunities that are highlighted depending on its degree of openness, closure, control and lack of control. The four quadrants are: Any Port in a Storm, Wrestling the Octopus, The Cork in the Bottle, and Riding the Tiger.


Drivers

50 items in this category.
Most Recent (1 November 2009):
Earlier Website – PDF Presentation

Drivers as those factors of potential change that could be a motivation or force. Drivers can either create trends or disrupt them. Drivers yield a particular kind of story when worked through one or more quadrants of the matrix. The six drivers are Content as audio-visual experience, Environment, Funding, Governance, People and Technology.


Access

7 items in this category.
Most Recent (1 November 2009):
Earlier Website – PDF Presentation

'Access' refers to the potential and actual access of corporations, interest groups, and individuals to produce distributable content, and to control its distribution.


Content

6 items in this category.
Most Recent (1 November 2009):
Earlier Website – PDF Presentation

'Content' refers to the information and cultural content (programs, news services, 'live' broadcasts of sport, etc.) distributed or distributable, via 'television'.


Open Access

4 items in this category.
Most Recent (July 2009):
Australia Council Scenario Planning Workshop Transcripts

We have conceptualised a continuum from OPEN access, to CLOSED access, not because any system could be completely open or restricted (except perhaps in totalitarian contexts) but to alert us to extreme alternatives.


Closed Access

3 items in this category.
Most Recent (September 2008):
Threats and Opportunities Matrix

We have conceptualised a continuum from OPEN access, to CLOSED access, not because any system could be completely open or restricted (except perhaps in totalitarian contexts) but to alert us to extreme alternatives.


Advisory Group

20 items in this category.
Most Recent (8 July 2009):
Advisory Group Meeting #17

The Advisory Group comprises the main research team leading the project: Annmarie Chandler, Ross Gibson, Hugh Pattinson, Phillip Bell, Andy Lloyd-James and Ben Goldsmith.


Consumers

8 items in this category.
Most Recent (July 2009):
Australia Council Scenario Planning Workshop Transcripts

'Consumers' refers to the people who consume 'television' and the way they consume it, and how those people form demographics as consumers. But so much media use is no longer consumption, but participation. 'Consumers' are now outmoded by ‘participants’ and ‘community members’ and 'subscribers', etc. 'Consumer' is a deliberately contentious term now and all these snarly issue are meant to be available in the term ‘consumer’. The thing and its opposite.


Content as A/V Experience

34 items in this category.
Most Recent (8 August 2008):
Compilation of Interviews

This refers to all the possible A - V experiences provided through the media: the formats genres, sounds and images made meaningful via 'television'.


Controlled Content

3 items in this category.
Most Recent (September 2008):
Threats and Opportunities Matrix

'Controlled Content', at its extreme axis, refers to an imagined future where regulation and control over the production and distribution of A-V content is total. In practice this extreme axis is only possible (arguably) in totalitarian contexts, and so materials tagged here sit somewhere along the 'controlled' side of the spectrum of content control.


Conversation

29 items in this category.
Most Recent (18 August 2009):
Participant Meetings for Revised Dossier Summaries – Lesley Osborne

‘Conversation’ is the basis of scenario planning. Scenario planning is not only about generatating predictive narratives, it is 'the art of strategic conversation.' 'Conversation', then, refers to all the banter and speculation and discourse and imaginative stretching that happens before any stories get generated. It's a structured back-and-forth around some vaguely specified topic, loose enough for the conversation to veer off into surprising eddies.


Environment

17 items in this category.
Most Recent (3 February 2009):
Third Industry Forum

'Environment' is the economic and ecological, global and national factors that form the changing macro-contexts for the realisation of television's possible futures.


Funding

32 items in this category.
Most Recent (July 2009):
Australia Council Scenario Planning Workshop Transcripts

'Funding' covers how and who funds A - V content and distribution; how producers and distributors are paid for services.


Further Reading & Research

20 items in this category.
Most Recent (1 December 2009):
Record of the Communications Policy & Research Forum 2009

Collected in this tag cluster are references and links to theoretical and conceptual material that is relevant to, in conversation with or has been an influence on the OTB project.


Governance

31 items in this category.
Most Recent (19 February 2009):
Governance: The Driver (sketch)

'Governance' refers to how the state effects regulation, control, classification – its institutional constraints and enablers.


Interviews

28 items in this category.
Most Recent (26 June 2008):
Interview Notes: Interview 18

All the interviews compiled and transcribed over the course of the project.


Interviews

4 items in this category.
Most Recent (8 August 2008):
Compilation of Interviews

Items tagged with 'Interview' refer to the interviews of members of the television industry by the OTB research team.


Maps & Diagrams

7 items in this category.
Most Recent (4 October 2009):
OTB Dossier

Containing all the maps & diagrams produced by OTB over the duration of the project.


Meetings

28 items in this category.
Most Recent (November 2009):
Summary notes from meeting with Ian Davis

Including all the Advisory group and Steering group meetings over the duration of the OTB project.


People

27 items in this category.
Most Recent (July 2009):
Australia Council Scenario Planning Workshop Transcripts

'People' refers to what consumers do with media, how they use media resources; it therefore includes demographics, etc.


Project Overviews

6 items in this category.
Most Recent (9 February 2010):
OTB Project Timeline (2004–10)

Collected under this tag are all the materials that relate to the project as a whole and which give an overview of it.


Proof of Concept Interviews

15 items in this category.
Most Recent (6 May 2005):
Proof of Concept Phase – Interview Q

A series of interviews with media figures, conducted during the project's "proof of concept" phase in 2005.


Q1: Any Port in a Storm

7 items in this category.
Most Recent (1 November 2009):
Earlier Website – PDF Presentation

This is the bottom-left quadrant of The Matrix. In this world of closed access but uncontrolled content there is a sense of great opportunity, but only if one can get anointed by the regulators who can grant access to the scarce portals and conduits.


Q2: Wrestling the Octopus

6 items in this category.
Most Recent (1 November 2009):
Earlier Website – PDF Presentation

This is the bottom-right quadrant of The Matrix.In this world of closed access but uncontrolled content there is a sense of great oppotunity, but only if one can get anointed by the regulators who can grant access to the scarce portals and conduits.


Q3: The Cork in the Bottle

6 items in this category.
Most Recent (1 November 2009):
Earlier Website – PDF Presentation

This is the top-left quadrant of The Matrix. This world of open access but controlled content is a highly volatile culture where people rail against constriction and stagnation while sensing a nearby world of opportunity.


Q4: Riding the Tiger

7 items in this category.
Most Recent (1 November 2009):
Earlier Website – PDF Presentation

This is the top-right quadrant of The Matrix.This world has a sense of bounless opportunity and accesible experience, however there is also a great hunger for structure delivered through community-ratified protocols of good behaviour.


Scenario Planning as a Discipline

9 items in this category.
Most Recent (3 February 2009):
Third Industry Forum

Scenario planning is a strategic planing method used for flexible long-term plans. Scenario planning involves systems thinking in its recognition that many factors may combine in complex ways to create surprising futures. Scenario planning trusts that narrative is one way to put people into a relationship with the dynamics in complexity. See also, ‘Conversation'.


Steering Group

5 items in this category.
Most Recent (18 September 2008):
Steering Group Meeting #5


Stories Composed by OTB Participants

20 items in this category.
Most Recent (4 October 2009):
OTB Dossier

Stories were generated by OTB participants using a few different methods. One batch was generated using the matrix framework and its four imagined worlds that form its quadrants. Another batch, the 'Day in Life' stories, are less matrix-governed and more 'morphological'.


Technology

33 items in this category.
Most Recent (July 2009):
Australia Council Scenario Planning Workshop Transcripts

By 'technology', we mean the global and the domestic technological means that mediate A - V content – everything from infrastructure (e.g. bandwidth) to the size of the household screens.


Thematic Interview Notes

13 items in this category.
Most Recent (26 June 2008):
Interview Notes: Interview 18

Thematically grouped extracts from a series of 2008 interviews with media figures.


Theories and Modes of Narrative

3 items in this category.
Most Recent (11 May 2007):
Research Rationale, Objectives and Methods

Theories and modes of narrative refer to the different ideas about how stories function and the myriad ways in which the telling of a story may take place.


Uncontrolled Content

4 items in this category.
Most Recent (July 2009):
Australia Council Scenario Planning Workshop Transcripts

'Uncontrolled Content', at its extreme axis, refers to an imagined future in which there is absolutely no regulation and control over the production and distribution of A-V content. In practice this extreme axis is impossible (except perhaps in totalitarian contexts) and so materials tagged here sit somewhere along the 'uncontrolled' side of the spectrum of content control.