Project Timeline 2005–2010

Skip to content

PARTICIPATION here and in matrices relating to each of the key drivers is the extent to which someone watching television content can do more than just watch it: Participation could also be the extent to which viewsers allow information to be collected about them for interactive advertising or content suggestions.

Participation is about the extent to which people participate in content production or enhancements, user-generated content, user remixed content, blogging, tagging, commenting in forums or partipating in online chat around a show, SMS voting, down to lean-back viewing (without suggesting that this is non-participatory). It is the extent to which they participate in democratic/governance processes – participation here is the extent to which people will use media to participate in issues that face the world either directly (email petitions, community activism organised online) or indirectly (through serious games like World Without Oil, and use of fuel pricing sites like Motormouth)., the extent to which they participate as ‘funders’ (directly through subscription to sites, purchase of audio/video stream or file, sponsorship of artists, purchase of merchandise, paying hypothecated tax or indirectly by watching or participating in advertising, paying unhypothecated taxes that go to funding public service broadcasting, national network infrastructure programs, research and development, monitoring of competition and commercial activity), the extent to which they shape television technologies (open source software design and use, UGC and URC, provision of personal information for purposes of advertising or content provision eg. TiVo or Fox iQ, use of international-local gateways to content), and the extent to which they participate in the broader environmental events that influence the shape of television in 2018 (water use, fuel consumption, carbon footprint, democratic participation and outcomes, community activism, multilateral trade negotiations, ageing population), or use television to participate in global issues.

ACCESS here is about access to other people – the extent to which the medium or content or regulatory regime or external event or funding scenario makes interaction between people possible. Access to technology in terms of physical availability (USO, blanket national commitment of FTA regime, satellite footprint, broadband access, IPTV) and ability to afford technological upgrade; access to content (the openness of archives and networks, navigation aids and guides, VOD, opportunity to view etc. live content, opportunities to participate and remix content, copyright regimes and other national or supranational limits on content circulation eg. Regional coding and limits on access from particular domains as ABC iView). In governance, access is of people or firms to mechanisms of governance (accountability of content providers, opportunities for input into debates around legal architecture of television), and also the extent to which the legislative and regulatory framework limits or opens access to technology and content. Access might also be a democratic measure: who is able to access and influence decision-makers. Access also here means market access – how open is the system of competition among television broadcasters, narrowcasters and other providers of television-like content or services?

Access to funding – the extent to which an individual or firm can either be remunerated for participating in television or have their engagement with television subsidised, or rewarded. Access here is access to funding for content production or distribution: producers and broadcasters’ access to advertising spend; availability of non-commercial sources of funding (investment by government agencies, community funds and philanthropic funds). High access would mean issues of microbilling had been solved, ads on blogs or UGC that returned revenue to creators/remixers.

Access to environment – broader ability to engage with and influence larger social, economic, political context; access to news and information about the world; and the extent to which access to technology, content, funding, and people is determined by external or global political and economic issues.
Access can also be the extent to which content or platform providers are able to access information about people using their service: high access here could mean low privacy, low access high privacy.