Project Timeline 2005–2010

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Jul. 2008

All project content from Outside the Box dated July, 2008.

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Title & Details


PARTICIPATION here and in matrices relating to each of the key drivers is the extent to which someone watching television content can do more than just watch it: Participation could also be the extent to which viewsers allow information to be collected about them for interactive advertising or content suggestions.
Participation is about the extent to which people participate in …(continue reading)

Faculty of Business UTS
Present: Ross Gibson, Andy Lloyd James, Hugh Pattinson, Ben Goldsmith, Annmarie Chandler
Apologies: Philip Bell.
Robust discussion of matrix homework, thus far, lead to scheduling a further planning meeting for next Thursday 31st July (4.00pm – 6.00pm) at the Faculty of Business.
Andy and Ben will email brief descriptors for the axis of 3 further …(continue reading)

The Participants

From January to March 2008 I was engaged in interviewing 18 of the 20 current participants/partners in the project. The full list of current participants is:
[Ross Gibson  comments in Red]

  • Kim Anderson
    USyd, Fellow of Senate
  • Trevor Barr
    Swinburne, Director Convergent Communications
  • Eric Beecher
    Publisher, Crikey.Com
  • Christian Bernecker
    Lazard Carnegie Wiley, VP
  • Tania Chambers

…(continue reading)

Dear Ross, Philip, Hugh and Ben,
I’ve just spoken with Andy about the core question we are addressing in doing our Matrix homework for next week’s meeting.
It is: “What will influence the look of Television in 2018?”
In relation to rating the matrix topics as Andy suggested, I propose we use a rating of (1-5) to indicate the importance/significance …(continue reading)

The “matrix” presented for consideration is a tool for identifying and ranking issues/things by importance and uncertainty. It is input to produce the two issues that will become the axes of a final matrix in which the final scenarios are developed.
Hopefully the two issues selected will be able to be each expressed as lines of continuity with polar opposite …(continue reading)

Before we meet next week, I’d be really grateful if you would give some thought to the illustration below. It’s a means of focusing our thinking from the interview-summary and the stories which you have read.
Our task next week is to try and outline one or more matrix for the final scenarios. The axes need to be what, after …(continue reading)

Shannon O’Neill is a media artist, academic and curator. He was inaugural director of Electrofringe and now organises the Sydney leg of Liquid Architecture contributing much to the development of genuinely new sound and music in Australia. For the last 15 years he has explored and expanded the possibilities of radio broadcasting, first on community radio and later for 2MBS-FM. …(continue reading)

Chris Caines works at the intersection of cinematic practices & transformational new technologies with an interest in what these hybrids can add to the art of storytelling. He’s worked in short film & post-production and in recent years has been producing site specific fiction & documentary projects utilising mobile phones and other forms of location aware media. He is a …(continue reading)

NOTE how Ben asks what are the uses of TV and who are the various sectors for whom it is useful.
Ben’s axes = access (infrastructure) & involvement (peoples’ participation)
Using ALJ’s axes … … RG feels comfortable because RG can tell two stories — 1. USA & UK hang on to IP ownership even though India and Jamaica are …(continue reading)