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Feb. 2007

All project content from Outside the Box dated February, 2007.

Title & Details


The Wikipedia entry on Scenario Planning. From the article:

Scenario planning, also called scenario thinking or scenario analysis, is a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used by military intelligence.
The original method was that a group of analysts would generate simulation

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Summary of Meeting (22-2-07)

Venue: UNSW
Present: Ross Gibson , Phillip Bell, Andy Lloyd-James, Ben Goldsmith, Hugh Pattinson, Annmarie Chandler

1. Apologies


2. Summary of the Last Meeting

Andy to check for his copy and provide any feedback.

3. Administrative Matters

Contracts etc. Ross reported that the research office is close to closing on the contracts for the …(continue reading)

Consumers, Social Context, Media and Behaviours.

Both speakers addressed the social forces that shape consumer behaviour and their interactions with media and communication technologies.
Hugh Mackay indicated that consumers might be requiring both media contents and media technologies to perform a stronger role of “social substitute” in increasingly “edgy” western lifestyles. People are using the communication media to provide a …(continue reading)

This is the MindMap generated by the Consumer Seminar held on Feburary 2, 2007 at AFTRS.

2007 Consumer Seminar Mindmap (Download PDF)

Summary of Notes

First it’s important to say that the morning produced really valuable results in terms of framing a research project and in terms of sharing some solid new information. Here’s some detail:

1. Hugh Mackay

gave the meeting a very solid base by analysing some of the implications of changes wrought by:

  • The gender revolution
  • Economic rationalism

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A.   0930 – 10.45.   Demographics/Lifestyle

A1.   Welcome
A2.   Hugh Mackay:  Australia’s changing demographics (inc Q & A)
A3.   Genevieve Bell:  Researching change  (Inc Q & A)
Break:  1045 – 1100

B. 1100 -1230.  Different kinds of Consumers, see MindMap.

All participants
B5.   What changes are we clearly seeing with TV and Film audiences:

  • a)  In individual programs and

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Participants (alphabetically by first name)

  • Andy Lloyd James
    Head of Centre for Research and Screen Studies, AFTRS
  • Ben Goldsmith
    Convenor of Screen Studies, AFTRS
  • Brian Rosen
    CEO Film Finance Corporation
  • Chris OMara
    Commercial Director, Freehand Group
  • David Court
    Head of Centre for Screen Business, AFTRS
  • Gary Hayes
    Director, Laboratory for Advanced Media Production, AFTRS
  • Genevieve Bell

…(continue reading)