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Future Possibilities: A Scenario Analysis Study of British Television

Categories: Further Reading & Research, Support Material
Date: 1 May 2003

A May 2003 conference paper by Christine Daymon (Bournemouth Media School, Bournemouth University) and Robin Foster (Independent Television Commission and Bournemouth Media School, Bournemouth University). From the abstract:

Few would deny that television, and the electronic media in Britain are experiencing fundamental change. Historical patterns of media consumption are mutating and new markets are developing for a variety of entertainment and information experiences. Corporate structures, strategic networks and competitor-collaborator relationships are increasingly characterised by their complexity. In this dynamic environment, the future role of television is highly uncertain. This paper considers the role of television in Britain over the next ten years taking note of potential changes in television as an industry and as a medium. Using scenario analysis as a methodology, the paper draws on the findings of interviews and workshops with senior executives and opinion leaders from across the British television industry and related sectors.

Abstract, Future Possibilities: A Scenario Analysis Study of British Television (External link – Bournemouth University)

Full Paper, Future Possibilities: A Scenario Analysis Study of British Television (External link – PDF)